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Pedestrians have a 90% chance of surviving an impact at 30 km/h, but less than a 50% chance at 45 km/h.

The physics behind the phrase is uncompromising. The kinetic energy of a moving vehicle is calculated as . Because velocity (

The allure of arriving a few minutes earlier is a poor trade for the permanence of death. Road safety is a collective responsibility. Choosing to slow down is an act of respect for your own life and the lives of those sharing the road with you.

On a dry road, stopping from 100 km/h requires nearly 100 meters—roughly the length of a football field. The Human Cost