The second-best window, especially for students. You'll find solid discounts (8% to 17%) and valuable bundles, such as free gift cards or accessories from retailers like the Apple Store .

Industry experts from PCMag and Tom's Guide warn that memory (RAM) prices are projected to rise significantly throughout 2026 due to AI-driven demand. If you find a good deal on a machine with at least now, it may be wiser to buy immediately rather than waiting for seasonal sales that might be offset by rising component costs.

Shop in January or February . Retailers use post-holiday clearance to move older stock before new models arrive. For MacBooks, look for deals immediately after a new model announcement, such as the recent March 2026 M5 MacBook Air launch .

Buy in March or April . This is when many models announced at January's Consumer Electronics Show (CES) finally hit shelves.

When to buy a laptop: Now is a great time to get a PC on sale | Mashable

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