Maya looked at the brick-and-mortar Hollister store across the balcony, then back at her phone. She chose the digital route, hit "purchase" while sipping her lemonade, and headed home—mission accomplished without ever having to stand in another line.
The hum of the local mall was a familiar soundtrack for Maya, but today, she was on a mission with a very specific deadline. Her younger brother’s birthday was tomorrow, and his only request was "anything from Hollister."
She pulled up the . Within three taps, she found the digital gift card section. She realized she could send an e-gift card straight to his email at exactly midnight, saving her the trip and the gift wrap. If she wanted to stick to third-party convenience, she saw that Amazon and eGifter offered the same digital delivery.