: Skólavörðustígur 19 (the street with the rainbow leading to Hallgrímskirkja).
These locations are recognized for selling "genuine" lopapeysa—sweaters hand-knit in Iceland using 100% Icelandic wool. where to buy icelandic sweaters in reykjavik
Widely considered the most authentic source in the country. Founded in 1977, this association consists of hundreds of local knitters who bring their work to the shop to be sold. Each sweater often includes a tag with the name of the person who knitted it. : Skólavörðustígur 19 (the street with the rainbow