Who Buys Movado Watches -

Reached primarily through the MVMT and Olivia Burton brands. These buyers are heavily influenced by social media aesthetics, influencer endorsements, and price transparency.

While the U.S. remains the largest market (54% of sales), there is significant growth in India and China , targeting the rising middle class. who buys movado watches

These customers are often motivated by an existing affinity for the parent fashion label rather than watch technicals. Reached primarily through the MVMT and Olivia Burton brands