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Platforms like TikTok and YouTube allow aspiring creators to bypass traditional gatekeepers (like talent agents) to find global success.

Memes, challenges, and trending hashtags now dictate which songs, movies, or shows become mainstream successes. Impact of Social Media On the Entertainment Industry | ICUC www.0xxx.ws_DirtyAuditions.21.12.01.Numi.Zarah....

Audiences have shifted from passive viewers to active participants who can directly influence storylines through real-time feedback. Platforms like TikTok and YouTube allow aspiring creators

Traditional electronic transmission including Television and Radio programs. and newspapers .

Physical publications like books , magazines , and newspapers .