You Can Kill An Idea, But You Can't Kill An Opp... -

: External shifts in demographics, economics, or consumer behavior.

: Available at major bookstores like Amazon and John Wiley & Sons. You Can Kill An Idea, But You Can't Kill An Opp...

: New ways of capturing value (e.g., subscription vs. one-time purchase). : External shifts in demographics, economics, or consumer

: Emerging tools or scientific breakthroughs that create new possibilities. : External shifts in demographics

If you are looking to purchase the book to dive deeper into these strategies, it is available from several major retailers:

This methodology uses six sources to identify where "big places to play" exist before brainstorming specific products:

: Cultural, physical, or social contexts where users live.